AG Boutique Journey, record and ambition: after 15 million in 2025, the goal is +50% in 2026.

AG Boutique Journey, the tour operator and DMC division of AG Group, closed a remarkable 2025 with a turnover exceeding 15 million euros. But the real challenge has already been launched: for 2026, the group forecasts a monstrous growth of +50%, supported by a business model that combines the high-end tailoring of luxury travel with industrial management of the supply chain.
 

The “geography” of success: Canada leads the charge
The driver of growth is solid and, in some ways, surprising international demand. The leading market is Canada, which currently accounts for 38% of total bookings, followed by the United States, Ireland, Latin America, and Australia.

This is a "long-haul" type of tourism that isn't satisfied with hit-and-run travel: overseas travelers stay in Italy on average more than a week, favoring sustainable mobility. In this sense, high-speed rail has become the logistical cornerstone of AG Boutique Journey's offering, connecting major art cities with tailor-made packages available in four languages ​​(English, French, Spanish, and German).

Read the full article: QualityTravel