Ambitious goals for AG Boutique Journey: incoming in the spotlight

The high-end incoming tourism sector in Italy is experiencing a period of expansion, as demonstrated by the results of AG Boutique Journey. AG Group's tour operator and DMC division closed the 2025 fiscal year with a turnover exceeding €15 million, with a projection for 2026 that points to a 50% increase in both turnover and passenger numbers.

The reference markets
The international demand driving this growth is driven by Canada, a market that currently represents approximately 38% of the operator's total. Ireland, the United States, Latin America, and Australia and New Zealand follow in importance. Product innovation is primarily influenced by overseas visitors, whose average stays last at least a week. This type of traveler is increasingly mobile within the country, traveling beyond art cities and iconic destinations like Tuscany or the Amalfi Coast to explore itineraries focused on local produce and food and wine.

Territory and strategic partnerships
AG Boutique Journey's offerings focus on tailor-made itineraries, wedding segments, and MICE. A key aspect of the program is its collaboration with Slow Food Italia, which allows for the creation of itineraries focused on local specialties.
Rocco Moscariello, director of AG Boutique Journey, emphasizes how direct control of the supply chain is a key factor: the company manages every stage of the trip, from transportation to accommodations to guided tours. Thanks to a 25-year history (started as Gruppo Rsi), the operator holds accreditations at major museums, including the Vatican Museums, the Colosseum, and the Uffizi Gallery, as well as a network of local suppliers that includes wineries, distilleries, and regional transportation companies.

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